Alex Ferrari is a film director, editor, colorist, post supervisor, VFX supervisor, podcaster, blogger, cinematographer, writer, and founder of Indie Film Hustle. He loves the daily hustle and grind of the film business and his passion is helping other filmmakers, screenwriters and artists survive and thrive in the film business.
Wrapal was recently featured on the Indie Film Hustle podcast! Check it out HERE
It’s interesting that you worked in post-production in Miami before you were a director; how did you get ‘discovered’?
I hate to tell you, I’m still lost and no one has discovered me.
You were really ahead of the curve with Broken back in 2005; what was the genesis behind the project?
I was waiting for an affordable camera and when the magical DVX100a came on the scene I knew I could finally shoot a short that looked great on a budget. I wanted to create an action and VFX short film that would push the envelope of what could be done in an indie film.
Tell us more about your latest project, what inspired it and what was the most difficult challenge in making it?
I wanted to just go out and make a feature film. I was tired of waiting for permission to make a feature so I just grabbed a camera, called some friends and shot This is Meg in 8 days. Our little film was self-distributed on iTunes, Amazon, Google and all other major platforms. We also just sold the film to Hulu which is crazy! If you just get up off your butt and start creating amazing things can happen.
With digital TV proliferating every aspect of the industry these days, where do you think the future of film is headed?
I think film will always be around in one shape or form. It’s just another medium to capture light.
What advice would you have for others looking to make their first feature but have gotten stuck in development hell?
Like I said before, there is no excuse not to go out and make your own film. Educate yourself, grab some friends and do the work! If you wait for permission you might wake up tomorrow and you’ll be 70 years old and still working on that deal and have never made anything. Don’t be that person.
It’s tough being a filmmaker as it is, but how do you balance also being a podcast host, Indie Film Festival entrepreneur, as well as a full-time Dad and family man?
I just do. There’s really isn’t a choice for me. I have a focus, a goal for myself as a dad, husband, filmmaker, and a businessman. Every day I get up excited to get to work. The one thing I’ve learned is to enjoy the journey. Most people only live for the goals. Goals come and go but the journey is for your entire life. I’m enjoying the grind, the hustle is the key to whatever success I’ve achieved.
What’s your worst finding a location horror story?
Having to tour prisons. Horrific.
What do you like the most about Wrapal?
The ease of finding a location and dealing directly with the owner. Not asking if they are interested in having a film crew on their property. Locations on Wrapal are ready to play.
You’re a man of many talents – If film didn’t exist, what else would you do with your life?
I’d be creating something and selling something. I’m an artist and a businessman.
Okay serious question though – Being from Miami you must’ve thought about getting a boat at some point. What would you name said boat?
Every Day I’m Hustlin’ or Do the Work.